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Channels & Content Generation

Exporting Channel Data

Download channel-formatted output and submit your marketplace feeds. Learn export formats and submission workflows.

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Exporting Channel Data

Once your channel content is generated and validated, you're ready to export and submit to the marketplace. Merchkit handles the formatting automatically—you just download and upload.

Export Overview

Exporting is simple:

  1. Open your channel and verify your data is ready
  2. Select your products and click Export
  3. Download the CSV — Save to your computer
  4. Submit to marketplace — Upload to the marketplace's feed management system

Merchkit formats everything according to the marketplace's specifications as a CSV, so you don't have to worry about format compliance.

Step 1: Prepare for Export

Before exporting, confirm:

  • [ ] All required fields are filled
  • [ ] Validation shows no critical errors
  • [ ] You've spot-checked a sample of products
  • [ ] You're exporting the right products (filtered/selected correctly)

If not, go back to Pre-Export Validation Checklist and fix issues first.

[SCREENSHOT: Channel grid with data ready for export]

Step 2: Select Products to Export

You can export:

Option 1: Export All Products in Channel

All products currently in the channel grid will be included in the export.

Option 2: Export Selected Products

If you've selected specific SKUs (using checkboxes), only those products export.

Use this when:

  • You're doing an incremental update (only new products)
  • You want to test with a small batch before full export
  • You're updating a specific category

Option 3: Export Filtered Products

If you've applied filters (e.g., "Show only products in Sofas category"), only filtered products export.

[SCREENSHOT: Selected products highlighted in channel grid]

Step 3: Click the Export Button

In the channel grid, look for the Export button. It's usually:

  • In the top-right corner of the grid
  • In the action bar if you've selected specific products

Click Export. Merchkit generates a CSV file formatted to the channel's specifications.

[SCREENSHOT: Export button in channel grid]

Step 4: Download the File

Click Download or Export Now. Your file downloads to your computer's Downloads folder.

File naming: Merchkit typically names the file [Channel]_export_[Date].csv (e.g., Wayfair_export_2026-04-05.csv).

[SCREENSHOT: Download complete notification]

Step 5: Verify the Download

Before uploading to the marketplace:

  1. Open the file locally — Use Excel, a text editor, or JSON viewer
  2. Spot check a few rows — Make sure products look correct
  3. Check row count — Does the number of rows match your expected product count?
  4. Look for encoding issues — Special characters should display correctly (not garbled)

[SCREENSHOT: CSV file open in Excel showing product data]

Step 6: Submit to the Marketplace

Now you upload the file to your marketplace's feed management system.

Submission Process by Marketplace

Wayfair:

  1. Log in to Wayfair's seller center
  2. Go to Catalog → Feed Management
  3. Click Upload New Feed
  4. Select your CSV file
  5. Wayfair validates and imports
  6. Monitor for errors via email

[SCREENSHOT: Wayfair feed upload dialog]

Amazon:

  1. Log in to Seller Central
  2. Go to Inventory → Uploads
  3. Choose Feed Type (Inventory, Product, etc.)
  4. Upload your file
  5. Amazon processes and confirms
  6. Check Performance → Listings for any issues

Walmart:

  1. Log in to Walmart Seller Center
  2. Go to Catalog → Item Setup
  3. Upload your feed
  4. Walmart validates and returns any errors
  5. Confirm items in your Dashboard

Google Merchant:

  1. Log in to Google Merchant Center
  2. Go to Feeds
  3. Create or update your product feed
  4. Upload CSV
  5. Google validates; check Diagnostics for errors

Shopify:

  1. In Merchkit, the channel can auto-sync if connected via API
  2. Or manually upload CSV via Shopify Admin → Products
  3. Shopify imports and matches to existing products

Mirakl (custom marketplaces):

  1. Access the specific marketplace's seller portal
  2. Look for Product Feed or Catalog Upload
  3. Upload your file
  4. Marketplace validates and confirms

Different marketplaces have different processes. Check their documentation for specific steps.

File Storage and Version Control

After exporting, consider:

  1. Keep exports organized — Save by date and channel

    • exports/Wayfair_2026-04-05.csv
    • exports/Amazon_2026-04-05.csv

  2. Version your files — If you make multiple attempts, version them

    • Wayfair_v1.csv, Wayfair_v2.csv (if issues found)

  3. Archive old exports — Keep successful exports for record-keeping

    • Useful if you need to revert or compare versions

Export Frequency

How often should you export?

  • Initial launch — Export immediately to populate the marketplace
  • Weekly/monthly — Regular updates to keep listings fresh
  • After product changes — When you update descriptions, prices, or images in Products view
  • Seasonal changes — Before peak seasons, update availability and inventory
  • Continuous — If you set up automation via APIs, exports happen automatically

Automating Exports (API)

If your marketplace supports API connections, you can:

  1. Set up a connection in Merchkit's Integrations
  2. Enable automatic sync — Merchkit pushes updates automatically
  3. No manual export needed — Changes in your channel grid sync directly to the marketplace

This is ideal for high-frequency updates or large catalogs.

Troubleshooting Export Issues

Issue 1: File Won't Download

  • Check your browser's download settings
  • Try a different format (CSV instead of XML)
  • Clear your browser cache and try again
  • Check file size—very large exports may time out

Issue 2: Special Characters Look Wrong

  • This is usually an encoding issue
  • Try exporting as CSV with UTF-8 encoding (Merchkit's default)
  • Open in a text editor (not Excel) to verify encoding

Issue 3: File Format Doesn't Match Marketplace Requirements

  • Confirm you've selected the correct format for that marketplace
  • Check the marketplace's documentation for required format
  • Contact Merchkit support if the format isn't available

Issue 4: Rows or Columns Missing from Export

  • Make sure you've selected the right export options (all columns, all categories, etc.)
  • If specific products aren't exporting, check if they've been filtered out
  • Verify that the channel grid actually contains those products

Next Steps

After you've submitted your feed to the marketplace:

  1. Monitor for acceptance — Most marketplaces email confirmation or errors within hours to days
  2. Check your marketplace dashboard — View your live listings
  3. Address any rejections — If the marketplace rejects the feed, see Feed Validation & Error Resolution
  4. Optimize continuously — See Continuous Optimization to improve listing performance

Congratulations—your products are now live on the marketplace!

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Pre-Export Validation Checklist
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Feed Validation & Error Resolution