Channels & Content Generation

Understanding the Channel Grid View

Explore the dedicated per-channel grid view, channel-specific attributes, and category views for marketplaces with per-category requirements like Wayfair.

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Understanding the Channel Grid View

When you click a channel in your sidebar, you enter its dedicated grid view—a unique table interface designed specifically for that channel's requirements. It looks similar to your Products view, but it contains only channel-specific attributes and formatting.

What You See in the Channel Grid

The channel grid displays:

  • SKU column — Your product's internal identifier
  • Product name — From your main catalog
  • Channel-specific attributes — Required and optional fields unique to that marketplace
  • Status indicators — Empty fields, errors, ready-to-export status
  • Attribute prompts — Small icons showing which attributes have AI prompts available

[SCREENSHOT: Wayfair channel grid view with attribute columns]

Channel-Specific Attributes

Every channel has different required attributes. Here are examples:

Wayfair example:

  • Extensive attributes including Carton Width, Carton Height, Assembly Required, Care Instructions, Warranty, Material Composition, Color, Size, and many more varying by category.

Amazon example:

  • Brand, Bullet Points, Main Image, Enhanced Content, A+ Content sections, Technical Specifications

Google Merchant example:

  • Title, Description, Price, Availability, Condition, Image Link, Product Type

These attributes are separate from your main Products view. The channel grid is where you fill marketplace-specific data.

Category-Specific Views

Some channels (particularly Wayfair) have per-category requirements. Different product categories need different attributes.

Example: Wayfair

Wayfair's furniture categories have their own attribute sets:

  • Category 305 – Sofas requires attributes like Seating Capacity, Frame Material, Cushion Fill
  • Category 306 – Chairs requires different attributes like Seat Height, Back Type, Armrest Style

When you open the Wayfair channel, you see a category selector at the top of the grid.

[SCREENSHOT: Wayfair category selector dropdown showing "305 - Sofas", "306 - Chairs", etc.]

Switching Between Categories

  1. Click the category dropdown at the top of the channel grid
  2. Select a different category (e.g., switch from Sofas to Chairs)
  3. The grid reloads with the attributes for that category
  4. Only products in that category appear (or you can filter to show all and fill per-category)

This lets you work on category-specific data without confusion.

The channel grid works like your main Products view:

Scrolling horizontally — Use arrow keys or scroll to view more attributes to the right

Filtering — Use the filter bar to show only empty attributes, only complete products, specific SKUs, etc.

Sorting — Click column headers to sort by attribute name, completion status, or other values

Editing inline — Click a cell to edit its value directly, or use the Generate feature to auto-fill multiple attributes at once

[SCREENSHOT: Channel grid with filter and sort controls]

Attribute Status Indicators

As you work in the channel grid, you'll see visual cues:

  • Empty cell — The attribute is blank and needs to be filled
  • Green checkmark — The attribute is complete and valid
  • Red warning — The attribute has an error (format issue, invalid selection, etc.)
  • AI prompt icon — A small lightning bolt or magic wand icon indicating an AI prompt is available for this attribute

The Channel URL

Each channel has its own dedicated URL. You can bookmark it for quick access:

  • merchkit.com/home/[company-name]/channels/wayfair
  • merchkit.com/home/[company-name]/channels/amazon
  • merchkit.com/home/[company-name]/channels/google-merchant

This means you can jump directly to a specific channel without going through the sidebar.

How This Differs from Products View

FeatureProducts ViewChannel Grid
ContainsYour master catalog dataMarketplace-specific attributes only
AttributesCore product fieldsChannel's required/optional fields
EditingEdit source product dataEdit channel-formatted data
PurposeSource of truthChannel destination
ValidationGeneral product completenessMarketplace-specific rules

Ready to Fill Attributes?

Now that you understand the channel grid structure, you're ready to learn how to:

Or, if you want to customize how attributes are filled, check out Customizing Channel Attribute Prompts.