Navigating the Merchkit Interface

When you log into Merchkit, you'll see a sidebar on the left and a main content area on the right. The sidebar is your primary navigation — it's organized into three sections that map to the major stages of your workflow.

[SCREENSHOT: Full Merchkit interface showing the sidebar with all three sections (Catalog, Channels, Workspace) and the Products view in the main area. Annotate each sidebar section with a numbered callout.]

The sidebar: three sections

1. Catalog

The Catalog section is where your product data lives. This is where you'll spend most of your time.

• Products — Your main product table. This is the default view when you log in. Every product in your catalog appears here with its attributes as columns.
• Categories — Your product taxonomy. Organize products into categories like "Sofas," "Rugs," or "Lighting." Some channels require category assignments.
• Vendors — Your suppliers and their data. Each vendor can have its own attributes (like pricing policies) that get referenced by product-level attributes.
• Images — Your product image library. View and manage images across your catalog.
• Sources — A flat list of all data sources (URLs, documents, text) attached to products across your catalog. You can also bulk-import sources from here.

2. Channels

The Channels section lists your connected sales channels. Each channel name in the sidebar opens a dedicated grid view with that channel's specific attributes and category views.

• [Channel names] — Each connected channel appears as a named item (e.g., "Wayfair," "Google Merchant," "ChatGPT"). Click one to open its channel view.
• + Add Channel — Click the "+" icon to connect a new sales channel.

Channels you might see here include traditional marketplaces (Wayfair, Amazon, Walmart), retail partners (Nordstrom Rack, Rooms to Go), marketplace platforms (Mirakl), product feeds (Google Merchant), and AI shopping agents (ChatGPT, GEO).

3. Workspace

The Workspace section contains your configuration and connection settings.

• Attributes — The control center for your catalog's data structure. Define what attributes exist, how they're typed, and how the AI generates values for them. This is where you write prompts, set acceptable values, and configure field types.
• Workflows — Automation configuration. (This feature is evolving — your CS team can walk you through current capabilities.)
• Integrations — Your connections to external platforms like Shopify, BigCommerce, Salsify, Akeneo, and WooCommerce. Each integration has import and export field mapping.

The workspace switcher

At the top of the sidebar, you'll see your current workspace name. If your account has access to multiple workspaces, click the name to switch between them.

[SCREENSHOT: Workspace name at top of sidebar with the switcher dropdown open, showing multiple workspace options.]

The main content area

The right side of the screen changes based on what you've selected in the sidebar. When you're on Products, you see the product table. When you're on a channel like Wayfair, you see that channel's dedicated grid view. When you're on Attributes, you see the attribute list with the configuration panel.

The top of the content area always shows a toolbar. On the Products view, this includes:

• Select a View — Switch between saved views of your product table
• Attributes — Shows how many attributes are visible in this view
• Filters — Filter which products are displayed
• Sort — Sort by any column
• Import — Import data (CSV import or trigger an integration import)
• Export — Export data (CSV export or trigger an integration export)
• Save View — Save your current filter/sort/column configuration as a named view

Common issues

I can't find the Attributes page. It's under Workspace in the sidebar, not under Catalog. The "Attributes" button in the Products toolbar shows/hides attribute columns — it's a different thing.

I don't see any channels listed. Channels appear after you or your CS team connect them. Click the "+" next to "Channels" to add one, or ask your CS contact if you're not sure which channels to set up first.

The sidebar looks different from what's described here. Your sidebar content depends on what's been configured for your workspace. New workspaces start with the Catalog and Workspace sections. Channels appear as they're connected.

Next step: Read Understanding the Products View for a deeper look at the toolbar, columns, and actions available in the main product table.