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Case Study

Daniel House Club

5x SKUs onboarded in 94% less time

Results

At a Glance

MetricBeforeAfterImpact
SKUs enriched per month
200 (reactive, ad-hoc)
1000 (proactive, full-catalogs)
+500% more SKUs
Hours per staff member on enrichment
10 hrs/week
0.5 hrs/week
94% time savings
Attribute coverage per SKU
Whatever vendors would provide
+25% richer data
Drives new site filters + SEO/GEO
Annual Labour Cost
Multiple FTEs costing ~$50K
Exponentially less
10x cost saving
“We never have enough information to let customers buy without hunting elsewhere.”
The Problem

Challenge

Design-led furniture marketplace DHC faced a familiar B2B headache:

  • •Vendors could not supply complete, import-ready product data.
  • •In-house staff spent ~18 hours every week massaging spreadsheets and chasing missing attributes.
  • •Only 200 SKUs/month made it through enrichment, leaving gaps that frustrated their customers.
  • •The growth ceiling was clear: without automated enrichment, every new vendor and product would add linear labour cost.
The Solution

Solution

AI Attribute Extraction & Enrichment

Instantly pull dimensions, materials, warranty terms (100+ attributes) from vendor PDFs and websites. Generate missing attributes ensuring completeness.

Pricing & Inventory Sync

Scraped and extracted pricing & inventory, applied pricing logic rules automatically per vendor.

On-Brand Product Copy

Generated consistent, SEO & GEO optimized product descriptions and feature lists.

Image Standardization

Scraped vendor provided assets and standardized and upscaled images and applied uniform templates.

“It's actually a wonderful tool – super fast. Product onboarding has becoming a lot easier now.”
Additional Benefits

Qualitative Gains

Designer Confidence Up

Richer data reduced “request for more info” tickets.

Vendor Relations Improved

Suppliers only provide raw files once; Merchkit handles the rest.

Team Morale Boost

Tedious copy-paste work eliminated, freeing capacity for merchandising strategy.

Summary

Bottom Line

Merchkit eliminates the spreadsheet grind that slows down SKU and assortment expansion, delivering a hard-dollar ROI inside the first year while raising data richness for customers and internal teams.

Ready to turn content into conversion?

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