CASE STUDY
How Merchkit drove over 600% revenue growth from product feed optimisation
See how it works
- Growth in revenue from product feeds
- >600%
- Increase in product-feed clicks year over year
- 47%
Trail's nightly feeds
- Google Merchant Center
- Meta / Instagram
- BC Hydro
- Syndigo
- Attentive
01 / THE CHALLENGE
Give shoppers a reason to click
When shoppers see an appliance in a Google Shopping product card or an Instagram catalog ad, the title and description need to tell them what it offers. A model number alone says little about whether it will meet their needs. Trail wanted its feeds to give shoppers more useful information before they clicked.
02 / THE SOLUTION
Enrich content before publishing
Merchkit pulls in the features for each product and turns them into titles and descriptions suited to each channel. It then builds and publishes the enriched feeds every night.
Product attributes
Features and details from each SKU
Channel content
Optimised titles and descriptions to drive discovery and conversion
Nightly feeds
Enriched content, prices and inventory
Beyond titles & descriptions: creative too!
Mark an appliance for clearance, and Merchkit builds the ad. It removes the image background, adds the product and price to the template, and adjusts the layout to fit.
03 / THE BENEFITS
What changed for Trail
A stronger sales channel
Revenue from Trail's product feeds grew by over 600% after Merchkit took over enrichment and publishing.
Feed changes without the long wait
Trail can make changes to their feeds at any point within Merchkit, and they've seen Merchkit's team be far more responsive, experimenting on new strategies in days instead of weeks or months with previous providers.
No manual layout for each clearance ad
Trail's team no longer has to compose an ad for every clearance appliance. Merchkit generates the creative to fit each product image.
"The work you guys have done with us on the feeds are some massive wins."
04 / THE SUMMARY
For Trail, the work starts with enriching all the attributes and details about every product. Merchkit uses that richer product data to create channel-specific titles, descriptions, creative and fields that help products get shown and drive clicks. All of this syncs nightly with inventory, pricing and promotional offers, directly from the product data held in Merchkit.
See what enrichment could change in your product feeds
Bring one product feed to a Merchkit demo.