CASE STUDY
How Nina Leonard grows its retail reach without growing its team
See how it works
- Less effort to prepare and send a new style to a retailer account
- 99%
- To create submission-ready listings for a new retail account
- 1 week
Samantha Fernandez, Sales Executive at Nina Leonard
Six retailer and channel workflows
THE CHALLENGE
Every account needed its own setup
Every new retail account needs a complete product record for each size and colourway. But factory files arrive as photos and unformatted Excel sheets, not the fields and content each retailer expects. Turning those inputs into another account's required format meant more repeated work for the team.
THE SOLUTION
Reuse the catalog for each workflow
Merchkit turns those inputs into structured attributes, then creates reusable records across all sizes and colourways. That is the SKU build. From the common catalog, it fills the retailer's template and content, validates the required fields and formats, and produces files the team can review and export.
From factory input to six tailored workflows
Factory measurement sheet excerpt
- DESCRIPTION
- C.B LENGTH NECK SEAM/EDGE TO HEM
| SMALL | MEDIUM | LARGE |
|---|---|---|
| 19 5/8 | 20 | 20 3/8 |
Common catalog
Shared attributes across all sizes and colourways
Reusable SKU build
Templates + tailored content
- Kohl's
- Nordstrom Rack
- Belk
- Bealls Outlet
- NuORDER
- Amazon
Validation: required fields / allowed values / formats
- Review
- Export
- Ready to submit
02 / THE BENEFITS
What changed for Nina Leonard
A complete range, without repeated setup
Once shared product details are structured, the team can build the records for every size and colourway without rebuilding the same fields from scratch.
Wider retail coverage with the same team
Sam's team supports Kohl's, Nordstrom Rack, Belk and Bealls Outlet, as well as NuORDER and Amazon channel workflows, without adding people to the team.
A faster start for the next retail account
With product records already built, the team can focus on the new retailer's template and content requirements. It does not have to rebuild the style before preparing listings.
New retailer setup in a week
Once a retailer's template and content workflow are configured, the team hits Generate in Merchkit to create listings that are ready to submit.
03 / THE SUMMARY
For Nina Leonard, the value is having product records the team can keep using as its retail coverage grows. Factory inputs become structured attributes, the SKU build carries those details across sizes and colourways, and each account gets the fields and content it needs. That leaves the team better equipped to prepare the next range or retail account.
Prepare for your next retail account
Bring one retailer template to a Merchkit demo.